Johannesburg – A new Guinness world record has been set in South Africa for the most women to parade around in a bikini, organisers said at the weekend.

Kellogg’s Special K’s Sarah Mansfield said 287 bikini-clad women descended upon Melrose Arch in Johannesburg on Saturday to help break the record for the “World’s Largest Bikini Parade”.

“Decked out with smiles, sunglasses and even heels, these confident and fun-loving women of all ages, shapes and sizes paraded down 1690 metres of Melrose Arch Boulevard to break the world record.

“We were delighted to see tall, short, boyish, curvy, pear and apple-shaped women all have the confidence to do things ‘their way’, and participate in the parade.

“Not only were these women celebrating their femininity, (but) were making a difference by creating awareness for breast cancer in South Africa, Mansfield said. Special K made a donation to the non-profit breast cancer awareness group, Pink Link.

“The day culminated in a summer celebration, as the Piazza at Melrose Arch was transformed into a summer escape, with sexy sun loungers, water pools and even a mani and pedi area where the girls could escape to, to enjoy some pampering.” – Sapa